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I saw a sign on the wall behind the cash counter that said "Absolutely no refund after 7 days" and I thought to myself, "How negative is that" It sounded so severe and foreboding, even threatening Nike Lebron 10 Shoes.I was wondering why these people would want to lessen their customer's goodwill by stating the policy in such a negative way and risk turning off even one customer. Especially, when the very same message could have been stated in a much more favorable way and help to make lasting customer relationships Nike Air Yeezy Shoes. For example, the same line on the stores return policy could have read, "We will gladly refund your full purchase price within 7 days. "The difference:I am sure the difference in the two approaches is quite obvious Replica IWC Watches. In the first statement, it is implied that the customer has to bear the burden of responsibility while the second statement indicates that the store management is willing to go out of his or her way to help the customer. The above example is only a small one with perhaps only a minor negligible effect on sales, but the idea is not to state things in a negative fashion when there is a much better and more positive way of saying the same thing Nike Lebron 10 Shoes.Your risk, your gain:The wide range of anti-customer policies employed by various businesses never ceases to amaze me. The point that they all miss here is that, if you believe you have a sound product or service, then you should leave no stone unturned in advertising it to your customers.For example:"Our prices are the lowest in town or well refund double the difference" or "If we dont have your size in stock, well make a special order and have it here within two days" or "Marketing that gets you results or it costs you zilch, nada, zero.All of the above statements have a powerful and positive psychological impact on the mind of the customer. If you can perform, you must make sure you let people know. If you were the gift shop owner, as in the earlier example, you may get a few returns and refund requests to begin with, but those will be of no consequence at all compared to all the new business you will be getting just by thinking smart and communicating right.As a matter of fact, studies have generally found that with product guraantees, the longer the guarantee period, the fewer returns. The longer guarantee gives the customer a sense that you really believe in your product.